BDNY 2025 Recap - Redefining Sustainable Luxury & Biophilic Design

New York has always felt like a place where anything can happen, and this November, the Javits Center was no exception. The energy was undeniable as the boutique hospitality industry gathered for its most anticipated event of the year.

With over 10,000 attendees walking the floor, we had the privilege of connecting with some of the world’s most talented architects, developers, and leading hotel brands. But for Nordblooms, this year was about more than just attendance; it was about demonstrating a shared vision of bespoke luxury.

We were honored to partner with Cuzine, an international brand renowned for custom cabinetry and interiors, to bring a full-scale luxury environment to life. Within their immersive booth, our preserved botanicals served as the finishing touch, proving that high-end design can be both effortless and sustainable.

In this BDNY 2025 recap, we explore the moments that defined our experience, the questions that sparked the most conversation, and the future of biophilic hospitality.

The Question Everyone Asked - ‘Is It Real?’

Throughout the two-day event, there was one moment that repeated itself constantly. A designer or hotelier would pause near an arrangement, lean in close to inspect the texture of a petal, and ask the same question: "Are these real?".

The disbelief was palpable. Many visitors told us they couldn’t believe the blooms were already one year old yet still looked this vibrant and fresh.

The answer, of course, is yes; they are real, natural blooms, preserved at their peak. But the true revelation for our visitors wasn't just the aesthetic; it was the functionality. The realization that these preserved florals for hotels require absolutely no watering, no sunlight, and no daily upkeep resonated deeply with industry professionals looking to streamline operations.

Beyond our signature rose arrangements, our green walls, planters, and moss designs also drew significant attention. These installations showcased how easily sustainable hotel interiors can incorporate lush, natural elements without the logistical burden of traditional gardening. For us, it was a validation of our core philosophy: that true luxury should be effortless, leaving space for guests to simply enjoy the beauty of the room.

Top Trends from BDNY 2025 - Biophilia & Sustainability

Beyond the visual spectacle, the conversations on the trade fair floor revealed a distinct shift in the industry's priorities. We observed that today's leading designers are looking deeper than surface-level decor; they are focused on creating environments that actively enhance well-being.

This was most evident in the surge of biophilic design trends in hospitality. Hoteliers and architects are increasingly seeking ways to bring the outdoors in, using natural elements to create spaces that people genuinely want to be in. Our preserved green walls, trees, and moss designs resonated with this movement, offering a way to introduce lush, grounding nature into interiors without the complexity of live plant maintenance.

Parallel to this is the non-negotiable demand for sustainable hotel interiors. The industry is pivoting toward "smarter" design concepts that are energy-efficient and kind to the climate.

This trend influences everything from construction methods down to the daily operation of a space. In this context, preserved florals emerged as a compelling solution. By eliminating the need for water, refrigeration, and frequent replacement, Nordblooms offers a design element that respects the planet as much as it elevates the room.

A Masterclass in Collaboration - Nordblooms x Cuzine

Our participation at BDNY was highlighted by a strategic partnership with Cuzine, an international brand known for bespoke luxury.

While we provided the organic finishing touches, Cuzine demonstrated their expertise in creating the architectural foundation of the space. As a company that handles everything from concept design and space planning to custom manufacturing and turnkey project execution, they built a fully realized interior that felt more like a high-end residence than a trade show booth.

The synergy between our brands was clear. Cuzine’s structural elements, showcasing exquisite material selection and craftsmanship, provided the perfect canvas for our florals.

Together, we demonstrated how hard surfaces and soft botanicals complement one another. Whether it was a delicate arrangement softening a marble vanity or a statement piece anchoring the bar area, the collaboration proved that true luxury is a cohesive dialogue between architecture and nature.

Connecting with the Industry's Best

Beyond the products and the trends, BDNY is ultimately about people. We had the privilege of meeting with a diverse array of architects, developers, and representatives from leading hotel brands who share our dedication to quality.

What stood out most was the shared passion for where innovation meets craftsmanship. We engaged in meaningful conversations about how design transforms space and feeling. We came away from these exchanges deeply encouraged, having made strong connections that we believe will shape future projects across the country.

For us, these interactions are the heart of the event. It is inspiring to see so many professionals aligned in the pursuit of creating spaces that are not only visually stunning but also mindful and sustainable.

Conclusion - Looking Ahead to 2026

Our time at the Javits Center was a reminder of why we do what we do. We are already looking forward to next year’s show and the opportunity to continue these conversations.

If you missed us at Booth #3247, you can still bring the Nordblooms experience to your hospitality project. Whether you are interested in a biophilic green wall to enhance well-being or effortless floral arrangements for your lobby, we invite you to visit our NYC Studio or Book a Consultation with our team today.

Let’s design a space your guests will love to return to.